¹In the premium price class for the U.S. and Canada in 2018. Representative vehicles in the premium price class include but are not limited to Acura® ILX, Lexus® GS350, BMW® 3 and 4 Series, Mercedes-Benz® C- and S-Class, and Cadillac® CT. Based on content supplied by IHS Markit™ Original Equipment Tire Data, © IHS Markit 2018. All rights reserved. ²Based on internal objective interior noise tests measuring dBa from 500 to 2000 Hz on asphalt (weathered and smooth) and smooth concrete comparing the MICHELIN® Primacy™ Tour A/S tires with the Bridgestone® Turanza™ Serenity Plus, Continental® PureContact™, Pirelli® Cinturato P7™ ALL SEASON Plus and Goodyear® Assurance® ComforTred® tires. Testing performed on a 2015 BMW 328i with tire size 225/50R17. Actual on-road results may vary. ³Based on third-party snow traction tests using ASTM Test Method F1805-12 in tire size 235/45R17 97W. Actual on-road results may vary.

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Key Benefits:
• Chosen by more luxury carmakers than any other tire brand.¹
• Quietest tread design among leading competitors.²
• 17% better snow traction. ³

All-Season Tire for a More Relaxing and Enjoyable Drive

MICHELIN® Primacy™ Tour A/S

MICHELIN® Primacy™ Tour A/S

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MICHELIN® Primacy™ Tour A/S –
DESIGNED FOR LUXURY. BUILT FOR PERFORMANCE.

Love your drive in any season with the best of both worlds – comfortable drives and spirited handling. It’s a confidence-inspiring combination that enables a more relaxing and enjoyable drive. With minimal road noise and extended grip at low temperatures, it offers the ultimate luxury driving experience without sacrificing performance. No wonder it’s the favorite tire of so many premium auto manufacturers.

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"Michelin" and "Primacy" are registered trademarks of Michelin North America, Inc. All rights reserved.

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